The first reading about logos and what they are give a really good explanation along with how they work together with logo type. i think that i mostly designed to get a feel for the company as it says on the first website, the way the logo and the logo type is the companies trade mark.
The second web site on corporate identity really explains how we need to be unique and how important it is for the client, it goes on about how much client's pay to be unique, that's why in some of my logo's i altered the text just a little bit using outlines so that if my client had of use the logo other people could not steal it easily.
As for the third web site tells us all about what exactly a brand is. It's like the next step after the logo and it's type have been designed.
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